A few years ago we tried to get "into" matcha tea given how every year for the last 10+ it has been getting more and more popular (as you may have noticed) but we have really struggled to like it.
Loyal readers of our travel blog Travelling for Tea will remember our Teas of Japan post (we've been on the permanent travelers for 3 years now). There, we describe how our wonderful Japanese family took us up in the mountains of northern Japan, to a Buddhist temple where we enjoyed chawans - whisking bowls - of matcha tea (see photo, right).
We realized there that this was was the only time we had ever enjoyed it – the highest quality Ceremonial matcha, in a temple, on top of a mountain, in Japan. So yes we’ve found good matcha...but it's not exactly ‘accessible’!
What's our issue with Matcha?
For 100% of our other interactions with matcha, the price tag and bitterness got our serious attention, and of course not in a good way. As we learned more about the matcha craze, we learned that it was due to its high antioxidants and vitamins, combined with its stunning bright-green color.
Then we began to notice that 99.99% of the time it’s served in a latte, ice cream, doughnut, cake or something similarly sweet and calorific. Enjoying the greenness but wrecking the health benefits: just check out #matcha on Instagram...
Why is this? To make the expensive green powder last and hide the bitter taste! If you’ve ever tried straight matcha, you’ll know that it can be VERY bitter. It also costs around $1+ per mug - made at home (not at Starbucks) due to a very short growing season, and limited supply.
People drink it for the antioxidants, vitamins and nutrients, spend painful chunks of their paycheck on it, but most don’t enjoy drinking it. Or they hope beyond hope that they are healthier for eating a cake or creamy latte with matcha in it. What is happening!?
Visiting a temple in Hiraizumi, Japan where we warmed up with some matcha tea
We have always dreamed of having our own ethical teashop
What stopped us in the past was that we were never sure what we could sell that would fill gap in the market, and be able to do so ethically.
So, as you can tell, we found one particular 'problem' or 'gap' and decided to tackle it ourselves. So what we find?
There are many other antioxidant-rich, vitamin-rich, nutrient-rich teas out there besides matcha, they are available at a fraction of the cost, many with even more antioxidants, and crucially they taste GOOD.
We are proud that the teas we sourced that can beat matcha tea in this way are part of the Ethical Tea Partnership,
(At the end of this blog you can see the actual numbers comparing cost & antioxidants).
And finally, the chance to fight bad science...
In addition, as we dug deeper into this idea, we discovered a depressing lack of reliable, scientifically-robust information about alternatives to matcha, the health benefits of tea, and antioxidant levels in these other options. So. Much. Pseudo-science.
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So, at last!
...after sampling and sourcing dozens of antioxidant-rich teas from across the world in our years of travels we can:
- Sell the teas we love – antioxidant-rich superfoods and all delicious
- Blog about tea and herbal tea with a solid science base
- Save people a lot of matcha misery (and money!)
So please support our small businesses! :-D
We will be forever grateful to you for any and all help:
Shop with us! We sell a super-tasty range of rooibos, honeybush, yerba mate, chamomile, tulsi holy basil, moringa, green and purple teas
Spread the word: Tell everyone you know in America, Australia, the Philippines and Hong Kong to give us a try (we are adding countries by popular demand too like Canada, so get in touch if you want us to ship to you!) Just share this our quick pretty summary of our tea shop: Why Not Matcha?
Gift from us (voila, Christmas & birthday shopping made easy)
Subscribe to our MatchaAlternatives.com blog
Leave loving reviews of our tea on our site and on Facebook after trying them out
We are so excited to finally have our own teashop. We have worked really hard on this over the last two years and this is a big moment for us.
Thank you from the depths of our hearts for your help and support.
We are so happy to finally be sharing it with you.
Elizabeth & Vientiene Ta'eed
Founders of MatchaAlternatives.com
Still interested? Some great reads are here:
- For our FAQs click here
- A quick pretty summary of our tea shop, easy to share with friends is here: Why Not Matcha?
- Learn a little more about the MA Team here. You can also explore our personal travel blog here at TravellingforTea.com.
- A pseudo-science busting blog: the Matcha Myth of 137x More Antioxidants than Green Tea
- For references and a more in-depth article on this subject see The Dark Truth about Matcha Tea.
- If you want to see what else we've been publishing, check out the MA Blog for loads more tea pieces.
- MA's ever-expanding Tea Science series: Read the series here
- MA's Spotlight series contains intros all our teas and tisanes.
If you enjoyed this piece, subscribe to the MA Blog so you never miss another! It's all about tea, alternatives to matcha, antioxidants and smashing the pseudo-science myths peddled by the wellness industry. Also, don’t worry we hate spam as much as you do: any new teas or offers are simply included in the regular "latest blog" notifications :-)
A final note...
And of course...all of the information regarding the herbs, botanicals, minerals, vitamins, etc., is information drawn from traditional use data or academic research and should be regarded as such. If you, the reader, has a health or medical concern, please consult your healthcare professional. The information found here is not meant to diagnose, treat, prescribe or cure and has not been evaluated by the FDA. The information here is for educational use only.